A Day in the Life of a Strategic Intranet

Posted by Kath McNiff on Nov 29, 2018 11:23:03 AM
Kath McNiff

 

If I asked you to describe your current intranet in four words or less, you'd probably say something like:

  • Bloated and clunky

  • Chaotic and unloved

  • Old school

  • Wait. We have an intranet?

You're not alone - according to  survey by Prescient Digital Media, only 13% of employees report participating in their intranet daily—31% say they never do.

Why?

Is it because employees have no use for tools that make collaboration and communication easier? Is it because they enjoy using a million different platforms to get things done?

Not likely. 

Fast and effective communication is more important than ever. It drives productivity, innovation and employee engagement - a must-have trifecta in today's competitive market place.

Maybe it's time to flip the script on intranets. Maybe it's time to stop thinking of them as dumping grounds for stale documents and, instead, focus on the value they are perfectly positioned to deliver.

For a deep dive into leveraging your intranet - check out our e-book:

3 Ways Your Intranet can be a Launchpad for Success.

Set the Scene

So what would a day with an effective intranet look like?

Let's say you're a designer - working on a logo for your company's latest new product.

You can't work in a vacuum. What steps do you take to get communication and collaboration flowing?

1. Go gather your team

You know that you'll need buy-in from stakeholders across the company - so you start to build a logo taskforce. 

Searching through your intranet's profile directory, you easily zero-in on the right people. 

GreenOrbit-Staff-Directory-Search02

2. Make a collaboration space

Next, you setup a separate space in your intranet where your stakeholders can come to discuss requirements and collaborate on ideas. To kick things off, you welcome people to the new group and explain its purpose.

You upload the brand guidelines, along with inspirational images from your mood-board - a great way to get the logo conversation started.

blog- Mood-board11

3. Book a brainstorming session

You know that face-to-face contact is important too - so you use your intranet to book a meeting room and invite your new taskforce to a brainstorming session.

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Then, you post the agenda in your private group so that everyone is on the same page.

blog_agenda11

Your post sparks a few comments - people want to add items to the agenda. 

During the actual meeting, ideas begin to flow and you capture them on a whiteboard. At the end of the session, you take photos of the whiteboard so you can upload them to the private group later on. 

4. Gather Feedback

Back at your desk, the creative juices are flowing and the logos begin to take shape.

You settle on three potential designs and upload them to your intranet to see what people think.

For fun, you create a Quick Poll to see which one is most popular.

 blog Quick Poll

 

Most people seem to like Logo1, but they have a few comments related to color, size and font. The conversation continues back and forth - you take the feedback on board and refine the logo (uploading changes as you go).

5. Spread the Word

Finally, you have a logo that your stakeholders love!

You create a News article on your intranet to share the final version company-wide.

blog-news

In the article, you explain the thinking behind the logo and show its evolution from a whiteboard scribble to a polished work of art.

You sit back and smile as the Likes and positive comments come rolling-in.

6. Celebrate!

The Product Owner is excited about the new logo and decides to celebrate with a delicious lunch. He posts an invitation on the #celebrate channel and adds the event to your intranet's company calendar.

blog-celebrate-success01

Now, you deserve a break.

How do you apply for leave? Use your intranet of course.

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Your intranet is key to success

This is just one scenario where an effective digital workplace can be the wind beneath your wings.

It's time to take your intranet seriously - don't put up with a bloated digital workspace that slows everyone down.

Look for an easy-to-use platform that has everything built-in. One that drives productivity and delivers real competitive advantage.

Want to learn more about leveraging your intranet for better business outcomes?

Read our e-book - 3 Ways Your Intranet can be a Launchpad for Success.

Topics: company intranet · communication tools

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